Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit maychao.com (the "Site") or purchase products or services from it.

 

Types of Personal Information Collected

When you visit the Site, we automatically collect certain information about your device, including information about your Web browser, IP address, time zone, and some of the cookies installed on your device. In addition, when you browse the Site, we collect information about the individual pages or products you view, which sites or search terms led you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".

We use the following technologies to collect Device Information:

-A "cookie" is a data file placed on a device or computer, usually containing an anonymous unique identifier. To learn more about cookies and how to disable them, visit http://www.allaboutcookies.org.

- "Log Files" track actions on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamp.

- "Web beacons," "tags," and "pixels" are electronic files that record information about how you navigate the Site.

In addition, when you purchase or attempt to purchase a product or service through the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card number, Paypal account number), e-mail address and telephone number. We refer to this information as "Order Information".

Personal Information" for the purposes of this Privacy Policy includes Device Information and Order Information.

 

How do we use your personal information?

We generally use the Order Information we collect to ship orders placed through the Site (including processing your payment information, arranging for shipment, and providing you with an invoice and/or order confirmation). In addition, we use order information for the following purposes: to communicate with you;

To screen orders for potential risks or fraud; and to provide you with information or advertisements related to our products or services based on the preferences you share with us.

We use the Device Information we collect to help us screen for potential risks and fraud (in particular, your IP address), and more broadly to improve and optimize our website (for example, by generating analytics about how customers navigate the website, how they interact with the website, and to evaluate the success of our marketing and advertising campaigns).

 

Sharing your personal information

We share your Personal Information with third parties to help us better use your Personal Information, as described above. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your personal information by visiting: https://www.shopify.com/legal/privacy (in English). We also use Google Analytics to help us understand how our customers use our website - you can find out more about how Google uses your personal information at https://www.google.com/intl/zh-CN/ policies/privacy/. You can also opt out of Google Analytics by clicking here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your personal information for the following purposes: to comply with applicable laws and regulations; in response to subpoenas, search warrants, or other lawful requests that require us to provide information we receive; or to otherwise protect our rights.

 

Behavioral Advertising

As described above, we may use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") education page (available in English at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You may opt out of targeted advertising by:

Facebook - https://www.facebook.com/settings/?tab=ads

Google - https://www.google.com/settings/ads/anonymous

In addition, you may also opt out of some of the services by visiting the Digital Advertising Alliance's Opt-Out Services Portal at http://optout.aboutads.info/ in English.

 

Do Not Track

Please note that if you see a "Do Not Track" signal in your browser, it means that we will not change our data collection and usage practices for the Site.

 

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.

In addition, if you are a European resident, we may process your information in order to fulfill a contract that we may have with you (for example, if you place an order through the website) or otherwise to obtain our legitimate business interests as set out above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Website, we will retain your order information for our records unless you ask us to delete this information.

Changes

We may update this Privacy Policy from time to time due to changes in relevant practices or for other operational, legal or regulatory reasons.

 

Contacting us

If you would like to learn more about our privacy practices, or if you have any questions or would like to make a complaint, please contact us by sending an e-mail to info@maychao.com